The Amazing Tale Of Mama Maya

Every two minutes one woman dies of complications related to pregnancy of childbirth, with 99% of these deaths occurring in developing countries. Mama Maya founder, Robyn Jones, has a beautiful story…she supports women. With every Baby Blanket purchased, Mama Maya funds clean birthing kits and caregiver training via a partnership with the Birthing Kit Foundation (Australia) to ensure that at least one other mama can access a cleaner and safer birth...

‘The purity of birth and a new baby represents so much opportunity to do something to make the world a better place.’ - Robyn Jones

When Robyn was giving birth to Hugo, the umbilical cord was looped around his neck. It’s really quite common, and her OB and midwife worked to get him out as quickly as possible and give him oxygen. Not long after, she heard about the work of the Birthing Kit Foundation Australia (BKFA) – providing clean birthing kits to women in remote areas of the world. 350,000 babies are born every day; in Australia, 6 in 100,000 people die each year in pregnancy or childbirth, but in a country like Uganda, it’s 1 in 16.

‘I wanted to do something to increase awareness of these statistics, and also contribute to reducing the rate of mother and baby morbidity and mortality. I’ve always wanted to have my own business, and after a 15-year career in media and advertising, I launched Mama Maya. By taking something that every parent of babies owns multiples of – a simple muslin wrap – I built a one-for-one model around it, with a focus on stylish, timeless design, sustainability and philanthropy.’ Through a partnership with the BKFA, Robyn funds birthing kits and caregiver training to local organisations in over 20 countries – and can guarantee that for every purchase at least one woman will have access to a safer birth.

For every Mama Maya wrap purchased, the Birthing Kit Foundation Australian (BKFA) provides a safe birth for a mother in a developing country. Birthing Kits contain six items – a plastic sheet, gauze, gloves, soap, a sterile scalpel blade, and some string to tie off the umbilical cord. The items in this kit are so basic, but they are essential in enabling a mother to deliver her baby in a safer, cleaner environment, significantly reducing the chances of infection. I’ve even been told of women bringing their kits to birthing clinics, because the facilities are so basic and unsanitary!

BKFA Birthing Kits are assembled by volunteers in Australia, and distributed to over 30 organisations in around 20 countries. They are then given to women living in remote areas with limited or no access to birthing support. BKFA also fund local community programs to train birth attendants and community health workers, empowering women through education.

What is better than buying a great quality product for your little one while at the same time helping others to be delivered safely around the world? Show your support for this great cause by visiting the Mama Maya website.


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