Here is a sneak peek of the SS17 collection from iglo+indi! Drawing inspiration from the suburban life in Iceland, the new range is filled with all the things that we love from this amazing brand...
Hares, cats, birds, and bugs flitter over crisp base colours of papaya, light lemon, aqua and sky blue, making the collection bright, playful and full of fun! And made with GOTS certified organic cotton the whole SS17 main collection is entirely organic, which makes for happy mums and minis.
"The setting is a small town surrounded by nature. The kids wake up early, dressed in layers of clothes, a cat dress paired with bubblegum leggings and an oversized sweater from their big sister...
...They fill their backpacks with their favourite things, a favourite doll, a jar for bugs and butterflies and food to last the whole day. They put their little cat in the basket, jump on their bikes and off they go for an exploration and new adventures, only to return home under the midnight sun."
Head over to the iglo+indi website to join the adventure and to read more about this wonderful brand.
People involved in the shoot:
Founder & Creative Director: Helga Ólafsdóttir (@olafshelga)
Illustrator: Karítas Pálsdóttir (@karitaspalsdottir)
Photographer: Sos Uldall-Ekman (@thegirllikesrainbows, founding partner @enfantsterriblesmag)
Stylist: Erna Bergmann (@ernabergmann)
Hair: Theódóra Mjöll Skúladóttir (@theodoramjoll)
Make up: Anna Kristín Óskarsdóttir (@annakristinoskars)
Assistant: Sandra Vilborg Jónsdóttir (@sandravilborg)