Do you ever experience an unbearable urge of wanting to cuddle and squeeze when you see something utterly adorable? We do. In fact we’ve been squealing and swooning non-stop ever since we discovered Peggy, a beautiful fashion label just for little girls...

Peggy was named after the grandmother of the designer behind this gorgeous Melbourne-based label, which might we add has also spurred on a sudden desire for more girls in our family stat!

The brand is pretty and practical and boasts some of the most stunning clothes we’ve seen. Everything in the range is thoughtfully designed and maintains an air of 'old fashioned whimsicality' in a modern world.

The beautiful collection includes dresses, pants, nappy covers and hats - all of which can be mixed and matched for a quirky boho effect. We’ll take one of everything please!

Peggy is stocked in high-end children's and lifestyle boutiques, and also available to purchase online via their beautiful website.

20 Oct 2015