Creative Showcase - The Wolf Cub

There is something about flowers that make our hearts skip a beat. The lovely bunches of blossom speak of springtime and picnics, while the daisies and colourful petals remind us of lazy summer days. And thanks to The Wolf Cub these moments can become more than lovely memories...

The Wolf Cub is the floral love child of New Zealand based designer Lucy Moore. With creativity running in her blood Lucy studied fine arts at AUT in Auckland. "I absolutely LOVED studying and would love to do more one day. It's such a creative atmosphere to be around." She now channels that creativity using beautiful silk flowers to craft stunning headpieces by hand, creating special heirlooms for weddings and celebrations.

We caught up with Lucy to find out more about The Wolf Cub...
What is your background?
I grew up in Brisbane and moved to NZ when I was 13 (my parents are kiwis so it felt like we were just moving home). My family are all extremely creative so I naturally fell towards making things with my hands. I can't remember a time growing up where I wasn't making/creating/drawing/painting. My little sister is a circus performer!!!

What do you love most about creating beautiful floral creations?
Custom bridal pieces - it's literally making someones dreams come true. Finding the perfect flowers and piecing them together perfectly feels like magic. I love hearing what all the brides are doing and hearing their love stories. Knowing that something I've made will be a part of the most special day of their life is very humbling.

I could sit and play with flowers all day. I have a very bad habit of finding ridiculously amazing flowers and then keeping them for myself because I love them so much! I'm focusing more and more on doing only bridal pieces. I'm working towards opening a studio which will cater for brides and all their headwear desires. I really want to start making veils and doing botanical styling... So many ideas and not enough time!

What inspires you?
EVERYTHING. I'm really digging a lot of greenery at the moment so I have A LOT of indoor plants and terrariums. They are literally growing up the walls. I'm doing a lot of colour and texture research at the moment which is very inspiring.

What lead you to start The Wolf Cub?
To be honest one day I just realised I was doing it. I fell into it very naturally - I don't think I really made a decision to start it, it just happened. I always loved dressing up and wearing 'special' things. One day I saw a picture of a girl with flowers in her hair and I decided that I wanted flowers in my hair too.

What is your fondest memory of being a kid?
I have 2 fondest memories. Firstly, I remember my dad looking at one of my drawings telling my how proud he was of me. Secondly, drifting off to sleep on a warm summers evening back in Brisbane with all the windows open to let a breeze through, listening to my parents listening to Norah Jones and The Gypsy Kings.

What did you want to be when you grew up?
I wanted to be a cowboy... not a cowgirl a cowBOY. I remember lassoing our dog and pretending that she was my horse, I used to force her to jump over things and made her pretend a saddle/bridle. Thankfully she was very VERY tolerant. haha.

If you were to create the ultimate cupcake what flavour would it be? And what would it look like?
Plum and pomegranate! If I were making them though I'm not sure they would get baked... I rather enjoy making it just to eat the mixture hehe.