We love a lot of things that come from L.A… sunshine, palm trees and rollerskating by the sea. But nothing tickles our fancy quite like OMAMImini, a very cool kids fashion brand who recently launched their brilliant new SS15 collection...
Minimal, comfortable and super stylish – those three words perfectly sum up the new collection which was inspired by an afternoon at the beach:
“This collection is about one afternoon at the beach: It’s midweek, a bit cloudy or foggy and not too hot, the sand is warm and the wind is calm. You have all your favourite people with you; maybe a dog, if you have a dog….
“…You run around, chasing the waves or just sit together looking at some distant boat, thinking about nothing and being absolutely content. It’s very casual and yet so rare…
“…You know you’ll have countless days like this ahead of you, but you also know you’ll always remember this particular one because you felt so quietly happy, so free, so hopeful and so loved.” explains the creators.
Aside from being so well made, our favourite part of the collection is the muted pastels and soft textures that have been introduced alongside the more classic black and white hues.
But seriously, we wouldn’t be human if we didn’t admit those cute frills on the little shorties didn’t make our hearts sing.
If like what you are seeing, head over to the OMAMImini website to shop the range or find your local stockist.