Stay warm in Style with Urban Merino

Staying warm in your woollies doesn't have to involve pearl buttons and pom poms. There's not a nana-knit in sight with this gorgeous collection from Urban Merino. A contemporary fashion label for babies and children made from Supersoft Merino Wool, this gorgeous brand keep little ones warm and looking good at the same time...

Sigrid and Saskia, the mother and daughter creative duo behind Urban Merino incorporate their love of fashion with a focus on quality and comfort. The result is a range of Supersoft merino clothing and accessories that look nothing like the chunky knit jumpers nana used to make!

The collection uses subtle details and design lines with a palette of bold colours to create practical yet stylish clothes. Your child won't see a bulky itchy jumper they don't want to wear but a normal item of clothing soft like cotton.

Urban Merino's fabric is made using only the finest part of the merino fleece, making it even more luxurious and soft. It does not itch; and the amazing part, unlike cashmere, it is machine washable!

The use of fabric instead of yarn enables Urban Merino to make knitwear that does not look like knitwear. They use tailoring to add design lines and detailing not possible with a machine knitted garment.

Head along to the Urban Merino website to check out their full range.

08 Sep 2015