Creative Showcase - Deborah Sfez

It’s a wonderful thing when you love your job. We are very lucky ourselves to absolutely love waking up and working on all things Little Gatherer. And Deborah Sfez is an amazing stylist who is in the same situation...

She absolutely adores working with children and we think this really shows through in the beautiful images she creates. Deborah has worked with the likes of Papier Mache Magazine, Fred Bare and a range of gorgeous European children’s fashion labels.

We caught up with Deborah to find out more about her world:
What is your background?
After studying Foreign Languages and Communications, I worked for 3 years as a fashion PR agent in a well-known Parisian fashion press agency focusing on the kids industry. Keen on globetrotting and looking for new experiences, I decided to move to Sydney...

This is where I met the happy Papier Mache Magazine team and decided I wanted to work with kids more often! A few years later, here I am, back in Paris working as a French free-lance fashion editor specialising in the children’s wear industry. I love my job. I feel so lucky, kids make me simply happy!

How did you become a stylist/journalist?
After living in Sydney for a little while and working with Beck (the Editor in Chief of papier mache magazine) I came back to Paris and we decided to keep working together despite all the miles between us! Day after day, I discovered how much I loved working in the kids industry.

I enjoy being surrounded by kids, dressing them up, playing with them on photo shoots, discovering the new print for the upcoming season and meeting amazing designers from the industry. Each season is full of new surprises and I am already looking forward to the next Playtime edition to meet up with my favourite designers and discover the ones of tomorrow!

What inspires you?
I can spend hours on Pinterest and Instagram but I love magazines more than anything. When I go abroad, I love spending time in newspaper agencies to find the new local magazine that I will read over and over, all along the trip! I love Lula, Violet, Under the Influence and Frankie. I have a little niece who is 4 years old. I have to admit I am a huge fan of her - she makes me laugh every time I see her and she inspires me a lot in my work.

What do you love most about what you do?
Getting to know my little models and making up stories to see them smile.
What has been your favourite piece of work to date?
Hard to say. Every project is interesting and fulfilling in a different way! I loved working with Izziyana Suhaimi on the folklore publication; she made stunning embroidy on our kids fashion editorial with my friend photographer Mélanie Rodriguez.

Where are your favourtie places to shop for kids?
I love going to Monoprix, they have a great kids range! For designers, I love Ovale for little babies, Louis Louise, Le Petit Germain, Soft Gallery and Sun-san Salt water for the shoes!

What did you love most about being a kid?
Eating each corner of my ‘Petit Beurre’ before eating the whole biscuit while watching one of my favourite Mordillo cartoons.
If you were to invent the ultimate ice cream, what would it look like?