Into the Wilderness

These striking photographs were taken by Jens Haugen for the beautiful Norwegian children’s brand Jumina. Created for the brand’s 2012 Spring/Summer campaign, Haugen lists Norwegian forests, animals, mountains, lakes and Scandinavian fairy tales as the inspiration behind the shoot...

The moody dark blues and greens captured in the images deliver a level of realness to the images that transport you straight to wilderness…as if you are standing on the lake’s edge yourself, wind blowing through your hair, and eagles soaring high above.

Jumina is the first Norwegian children’s brand to have a total collection made from 100% Fairtrade certified cotton. See more stunning images from the shoot at the Jumina website.

12 Oct 2013