Creative Showcase - Lucky Boy Sunday

With backgrounds in fashion and art, Danish designers Camilla Koerschen and Camilla Ebdrup started Lucky Boy Sunday in 2007. “We sat down on a bench by the lakes in copenhagen, shaking each other hands promising to design the best brand we could think of.” And we certainly think they have done just that. With works that hover between the everyday world of adults and the fantastical world of children, they have found the perfect balance of unusual in the ordinary...

Creating some of the quirkiest yet most beautiful knitted toys and furnishings that grace the shelves of stores throughout the world, Lucky Boy Sunday has a strong identity built around the ideal of the unsaid, aiming to capture poetry and inspiring your imagination in a magical way.

Manufactured in Bolivia under the fair trade principle, Lucky Boy Sunday products are knitted using only the highest grade alpaca wool. “We support some of the poor population by giving them a good job and a fair price. At the same time the bolivian knitters make our dreams come alive.”

We caught up with the clever ladies behind Lucky Boy sunday to hear more about their story...
What do you love most about creating for Lucky Boy Sunday?
As a ground rule, we have no limits design vice. This gives us a fantastic lawless space where all ideas are being considered a potential great idea.

Lucky Boy Sunday is such a great name, where did it come from?
There is an old saying in Denmark, that goes like this: "If you are born on a Sunday you are a lucky person”. Also we like the graphical look with the 3 words together, and the 3 Y’s.

What inspires you?
We are inspired by our daily life in Copenhagen, our friends and family, magazines, words, stories, films, art, streetart, vintage stuff...

If you were a kid in Copenhagen, where is the first place you'd go?
To one the many cool playgrounds, or directly to the best icecream shop in town near Istedgade called “SI” (that is “ice” in Danish spelled backwards, and what all parents use as a codeword when they want to outsmart their kids and still talk about ice-cream).

What are your favourite flavours of sweets?
We adore something sour and synthetic with a funny shape, and then of course strong salty Licorice.

If Lucky Boy Sunday were to meet the coolest Alpaca that ever lived, what would it look like?
It would be incredible soft and have cool shoes.