Creative Showcase - 100 Percent Heart

Based in the gorgeous NZ beachside town of Mount Maunganui, 100 Percent Heart create an amazing array of wall stickers and wall art designs that are sure to add fun to any space...

With a background in Visual Arts, photography, sign writing and web development, 100 Percent Heart founder Haley Ashby loves developing products that inspire people to create their own inspiring space. In addition to her 100 Percent Heart brand, Haley and her husband run a cool gift shop slash skate store called Good Regards. An unusual store concept that soon grows on you!

We asked Haley a few questions about what drives her...
What inspired you to start 100 Percent Heart?
When my partner Glenn and I first met he was (technically still is) a professional sign writer. We ran the business together for a couple of years, before deciding to switch to other things. But this is how I learnt about all the processes equipment and media. I spent a lot of time trying to figure out all the fun things I could do with the left over vinyl we had from jobs and so the wall stickers finally evolved.

What do you love most about creating homewares for kids?
Hands down the feedback we get. Our customers are so kind to share their stories with us and just how much their wee ones love them. From the wee Arlo who growls at his grizzly bear wall stickers to another wee man who cant wait to show everyone his triangles – that’s the absolute best part and I get all squidgy inside. I also love seeing peoples colour combinations, these orders come through with great colour choices and I find myself thinking wow what a great idea – I hadn’t thought of that!

What was your most exciting adventure you had as a kid?
I grew up on a farm so to be fair I had a lot of amazing adventures, every day was an adventure with such a huge back yard. One particularly fun day we went eeling in our little stream and my brother decided we should build a dam. We spent all day working on it but it never really worked, out of frustration my brother shoved a branch he had ripped off a willow tree into the ground, and to our surprise it grew in to a large beautiful tree that is still there now.

What did you want to be when you grew up?
An architect. I designed houses and stables over and over again as a kid. Even my Lego was in floor plan form. I would do floor plans of our dream house and my bedroom would take up half the house, include a spa and swimming pool and would always be next to the stables. I also drove mum crazy by ringing the 0800 numbers on the building company advertisements and ordering all of their brochures to study their floor plans. When I got to high school I discovered accuracy wasn’t a strong point for me during technical drawing class and decided perhaps architecture wasn’t my calling.

If you were a kid in Mt Maunganui where is the first place you would go?
The beach, with out a doubt. Either in the harbour or the waves, both sides are super fun. Finish up with a soak in the salt-water hot pools and then frozen yoghurt to top it off!

If One Hundred Percent Heart were to make their ultimate snow cone, what flavour would it be and what would it look like?
It would be mountain shaped and dark chocolate flavoured mountain with cookies and cream snow on the top.

We are also giving away three sets of One Hundred Percent Heart wall decals over on Instagram!! Click here to enter.

20 Aug 2014
creative showcase

Woolly Wisdom

We are pretty sure that as soon as the lights go out these friendly fellows must come to life, and start to spin a yarn or two to those eagerly listening little ears lying beneath. Old, wise and seen it all before, we think they’d have some entertaining answers to those infamous toddler inquiries. These lovable creatures from RH Baby and Child. are made with 100% merino wool and are mounted on a wood plaque.

17 Aug 2014

A Growing Chair

Innovative, useful and beautiful. A chair that grows with your child from birth, The Tripp Trapp chair from Stokke is a triple threat and we just love it...

This ingenious highchair was actually first launched back in 1972, but you wouldn’t know that looking at this exquisitely modern design. It is made from high quality European beechwood and comes varnished in a variety of rich colours so you can make it your own.

From 0-6 months the Newborn Set is designed for interaction as it elevates your little bundle up to the height of your the table, meaning they don’t get left out from family dinners. By around six months, when your baby can sit upright unaided, the chair changes transforms into a more conventional high chair for toddlers. Then once your child is on the move and feeding themselves, the chair changes again this time into a comfortable and ergonomically correct seating position for any age. Pure genius.

Visit the Stokke website for more information.

16 Aug 2014
lines and stripes
high chairs

Dream Town

Going to bed isn’t about turning off one’s imagination. Far from it in fact. Bedtime is when the mind comes alive with the most magnificent adventures and elaborate dreams...

So as we drift off to dream town, it seems only fair that we are wrapped in the most creative of cocoons. Bed Toppings are designed to make the wonderful world of sleep as fun as possible.

The entire range was inspired by designer Sophie Farquhar’s recurring dream of sleeping on a piece of toast with a buttered sheet and a tin spaghetti duvet. How brilliantly absurd!

All Bed Toppings pieces are made with 100% cotton soft enough for babies and small children to sleep on. Click through to see the entire range here, you wont be disappointed.

11 Aug 2014

Inside Out

As the saying goes, the simple things in life are the best. Take this collection of beautiful raw plywood furniture from Finnish architect Takkunen for example...

Beautifully understated, the entire range completely outshines the busy and overcomplicated designs of much of the children’s furniture design we see these days.

The collection is called Luona In, which loosely translates to ‘inside with’. The idea being that children can climb inside to play, study or hide away and be at one with their imagination.

Not only are the designs rather handsome, but they are also highly functional. Solid and sturdy, each piece is guaranteed to whether the rough and tumble of play time in any house.

We are always fond of clean, functional furniture that is flexible and stimulates creative play… so there is no surprises we are smitten with this new find.
Check out the full collection here.

05 Aug 2014

Lumber Slumber

Trunk, stump or branch… wherever you lay your weary head you are sure to sleep like a log with one of these original and organic pillows from Merowings. Textured, taunt and terribly life-like this quirky collection will bring a bit of nature back into any urban room.

04 Aug 2014

Tree Lined

When you step inside a room adorned wall to floor with a dramatic sea of wallpaper your eyes are immediately taken hostage. And if the dramatic feature has been accompanied with the perfect fittings and furnishings, the room itself can become a beautiful narrative that will steal away any imagination that greets it...

This stunning range of tree inspired wallpaper comes from the very innovative and highly inspirational Cole & Son, who are the custodians of the most significant collection of wooden printing blocks in Britain. Their magnificent archive is full of amazing wallpapers, worthy of an afternoon spent admiring. See the full range and their story here.

02 Aug 2014


This little gem is both a puzzle to be solved, and a pair of seats to be savoured. The Zig + Zag is a multifunctional stool in solid wood, designed by Japanese talent Sakura Adachi...

Perfect for taking a load off after a hard day’s play, this tree-inspired design is as flexible as it is ingenious. Sit on it, eat off it or play with it. Or then again, pop it in the corner and look at it. We have a big soft spot for beautiful objects with functional utility.

29 Jul 2014

A Sweet Seat

They might look good enough to eat, but these tasty treats were designed for reclining not dining. Diego Gugliermetto’s food inspired furniture is sure to bring a smile to your salivating lips and leave inches off your well-rested hips...

These enormous fun furnishings in the shape of cream puffs, cookies and chocolate bars were inspired by Diego’s passion for gourmet cuisine. He says the hardest part of making this culinary dream become a reality was finding an image of each dessert that matched the one in everybody’s mind.

“There are thousands of shapes a chocolate bar can take, and it’s the same for a cream puff. I had to let my own memories go and try to create a “universal” aesthetic” says the Italian designer.

We love Diego’s delicious scope of imagination and can’t wait to kick off our shoes and experience the sensation of flopping back on an oversized lemon meringue pouf.

23 Jul 2014

La De Dah kids

The gorgeous new range from La De Dah Kids is both whimsical and fun. Their hand made, 100% cotton toys, home wares and soft furnishings will add a pop of colour to any child's room and are sure to bring little imaginations to life...

La De Dah Kids pride themselves on creating quirky, original pieces that offer the highest quality, affordability and are ethically made. The latest range of toys are no exception, full of personality and wonder, they mix Farmyard and forest creatures with fairytale and fantasy.

100% Australian designed and owned, La De Dah Kids products are then lovingly handmade in Asia by woman who are given the freedom to work in their own homes, giving them flexibility around childcare and a reliable income that effects the whole community.

We asked La De Dah Kids a few questions about their latest collection...
What is the inspiration behind the new collection?
La De Dah kids latest range is inspired by all that is whimsical, colourful and fun. Good old fashioned childhood fun. Our large softie range is inspired by everything from Farmyard and forest creatures to fairytale and fantasy.

What is important to you when creating homewares for kids?
Colour, Fun, and practicality.

What is your favourite piece from the new collection?
I have a few favourites this season but having two boys I love the Ant bean bag and also Clarence Pig.

22 Jul 2014