To Shop - Big Dreams

Big Dreams started as a small store with a big heart. But it didn't take long until the dream was too large for the small store and they needed to relocate to a larger space that could accommodate the wide selection of toys, treasures, clothing and more...

Big Dreams now boasts two stores in Melbourne and an online store for those further afield. With everything both little and big kids could ever dream of we recommend checking them out. They have also just launched the online release their second magazine, Big Dreams Winter, filled with beautiful imagery and items to fawn over.

We asked Mary, the great mind behind Big Dreams a few questions about her lovely stores...
When did Big Dreams open and who started it?
Big Dreams came to be about 7 years ago, started by the same person as Small Dreams (which was a few doors down). Shona the original owner decided she wanted out of retail and sold both stores. Big Dreams was only 9 months old when Mary purchased it. Coming from wholesale industry experience it was a bit of a retail experiment. Just about 12 months in she knew it was going to be fun and something to grow.

What makes Big Dreams so unique?
Big Dreams is filled to the brim with quality toys, clothing and shoes for children, from the tiniest newborn right through to the big kids! With such a great range, we pride ourselves on being able to help even the trickiest customer find something that they can cherish or gift to a loved one.

What type of experience do you hope your customers will have in your store?
Big Dreams has become a wonderful mix of whimsy, nostalgia and contemporary design. Over the years, our small business has grown and developed its very own sense of style which is embodied in our two beautiful stores. Warm, inviting, colourful and fun - Big Dreams is filled with things we love and we hope our customers love them just as much!

How do you go about finding all your wonderful products?
Our products are an eclectic mix of items sourced from our lovely long-term suppliers and things stumbled across on the web. However, often it’s the designer that pops in to the store to show us their wares who catches our eye - we love to support local!

Tell us something about Big Dreams that might surprise people?
We are super excited to announce the online release of our second ever magazine, Big Dreams Winter, which we produced completely in house. From the photography, illustrations, styling, layout and wording - it was a lovely chance for our team to collaborate and draw on their exceptional skills. Our edit will be published biannually as a curated showcase of our most favourite things that can be found both instore and online.

What does Big Dreams look for in the perfect children's toy?
Fun and safety are definitely our biggest priorities. Next we look for toys that can cater for varying stages of development but with a quirky twist. We love tactile chunky wooden toys, whether left natural or finished with food-safe dyes, that invite play. We also value toys that promote imaginative play, leaving kids free to write their own story

What inspired you to launch the Big Dreams magazine?
We wanted to carve our own path and be leaders in the kids industry. Launching our magazine really was influential in highlighting where we are aiming to go as a business.

Who do you work with to create all the beautiful images?
All of our photography is done in house by Laura, a talented member of our team and the styling of our photo shoots is a collaboration between Jen, Mary and a few of the other girls who work here. We’re proud to be one of a few retail stores that almost exclusively use our own photography.

Collingwood Store
336 Smith St,
Collingwood VIC 3066
(03) 9078 9438

Northcote Store
267 High St,
Northcote VIC 3070
(03) 9489 2193