To Shop - Nature Baby

Nature Baby Store in Newmarket is filled to the brim with all of Nature Baby's own products as well as a thoughtfully curated collection of beautiful products from all over the world. A store you could get lost in for hours, Nature Baby is well worth a visit next time you're in Auckland...

With shelves lined with natural and organic products, bright and colourful toys and beautifully designed homewares, Nature Baby Store has everything you need for your little one. We asked Nature Baby founders and Directors, Jacob and Georgia Faull, a few questions about what makes their store so special...

When did Nature Baby open its first stand alone store?
We opened in 1999 in Grey Lynn the green inner city suburb with a heart full of goodness. The building is a turn of the century house that still stands as it did when it was first built. The only difference is it no longer has any internal walls, we loved the idea of selling from this old weather board home.

What make Nature Baby Stores unique?
We put a lot of energy into our own line so we can create a unique range of organic cotton and merino clothing that we believe in. It takes a lot to put together but we have a real love of things that you can trace back to the farm where they were grown, knowing they are healthy and sustainable and then right through to our own design process where we are creating. To this we add a collection of the best products we can find in New Zealand and around the globe to bring beautiful toys, organic food, books, nappies and skincare to the mix.

What is your favourite thing about bringing together such an beautiful range of products?
We love babies, the idea of something new coming into the world, it is a real treat to be part of this - to design and select what we believe is the best a baby can get COMPLETELY!

What kind of atmosphere does Nature Baby aim to create when people enter the store?
We have lots of different design ideals running through our brand, ideas like authenticity which we'll pair up with the whimsical, so the stores feel accessible and useful but they'll also feel nostalgic and magical.

Tell us something about your stores that might surprise people?
Our first store used to be a massage parlour called Aladdins, the spa pool overheated one day and nearly burnt the building down, nothing like that happens anymore.

Do you have any exciting news coming up?
This summer we are really excited to be bringing Soludos shoes for children alongside our summer range, we'll also have organic ice blocks from the good people at Nice Blocks on hand for those summer months!

Click here for NZ Nature Baby Store Locations and here for a list of International Stockists.

29 Aug 2013