With so many amazing brands getting off the ground, the story they tell and how they get their name out there is essential. Sydney based PR agency Piccolo PR has helped do just that for some of our favourite kids brands like Incy Interiors, Tutu Du Monde, Goose and Dust and Castle & Cubby. Director Sarah Cichy talks a little about what Piccolo PR strives for...
What inspired you to start Piccolo PR?
The launch of Piccolo was serendipitous actually. For years I wanted to create a specialist agency that caters for Kids and Design and the right opportunity presented itself to me at the right time in my life and I took a deep breath and just did it.
What do you love most about working with Kids Brands?
It fills us with so much joy, so much spirit and so much adventure. We get to work with child celebrities both locally and abroad and have organised photoshoots in remote parts of the world. I also get to work with a lot of mothers who have produced a product and they want me to tell their tale. It’s such a special part of my job to help their vision come to life.
What trends do you see emerging in the kids market?
I’m seeing a lot of boho-inspired pieces entering nursery and kid’s rooms of late. The popularity of clean and contemporary Scandi style is warming up with macramé and crochet such as Olli Ella’s hanging bassinet, which is a little ‘untamed’ and adds intrigue. It’s all about layers, natural materials and an element of the “hand-made.” We’re also becoming more plush with velvet applications- such as Incy Interior’s new Velvet Range. It’s bright, bolshy (and yes, I’m biased)- I have a velvet crush! It’s a bit lush.
In terms of clothing, we’re stepping back in time with vintage- inspired clothes, such as Oishi-m who unashamedly clashes colours and patterns together to create a collection sweeter than Jello!
What advice do you have for someone thinking about launching a children's brand?
Do your numbers. Check your finances and make decisions using a balance of figures and gut feel. Have a clear definition of what success looks like to you so you can map out how you’re going to get there. Most of all, have the confidence to back yourself and just give it a go.
What did you want to be when you grew up?
A news reader. Night after night I would sit at the dinner table and rehearse a script to my parents (OMG. I’m blushing. How embarrassing?!).