Stylemaker - Agatha Cub

We are in love with New York based children's brand Agatha Cub. Creating a range of fun, practical and sophisticated clothing with a focus on organic fabrics and sustainable production, this is seriously one brand to watch...

Creative director and founder, Bianca Reis, is inspired by the contemporary world and her two naughty little nephews; Jo and Sam. She also finds inspiration in her travels, with the unique designs being inspired by things as diverse as weird looking sea animals, the surface texture of the moon or 12,000 species of Moss.

We asked Bianca a few questions about what inspires her...
What is your background?
My background is in mens and womens contemporary fashion , providing creative and technical direction for the fashion industry in New York. I have worked for brands such as Helmut Lang, Kimberley Ovitz and Orley alongside my own womenswear label salas\voon and now kidswear brand; Agatha Cub. I was born and raised in Sydney, Australia.

What inspired you to start Agatha Cub?
My initial inspiration came from being dissatisfied with the kinds of companies i had come to work for as a womenswear designer. Large volumes with little to no regard for the environment or even the consumer really.

And when i started shopping for my two beautiful nephews, I noticed a serious lack of tasteful non-stereotype style clothing brands on the market (ie: trucks for boys, pink for girls) It became clear how i could make a change in the way fashion was produced and consumed and what better way than with kids!

What do you love most about designing for kids?
I love that i kind have so much fun with it all. With womenswear there is a concern for body image and this plays a huge role in what is and is not acceptable. With kids, there's so much room to help shape and influence the way in which kids see the world.

If we teach them for example that they can wear all kinds of colours and motifs then we also teach them that anything is possible.

Print plays a large part in your designs. What inspires the artwork you create?
Having just started working on the new textile prints for Fall Winter 2015, this is an interesting question. All prints are digital manipulations of photographs taken by myself on trips as well as from home.

In our first collection 'The Bodega Series', which will be released on Sept 25th, all photographs were from experiences at many different New York City Bodegas (that's a corner store or deli, if you're not from NY). For our second collection 'Peachy Fields' we took all photos on a trip up Highway 1 from Los Angeles to San Francisco.

Our biggest and continued inspiration is the world around us. It is human nature to want to define and categorise the world so that we can understand it, and what we are striving to do at Agatha Cub, is to re-open that book for our kids. We hope to open their eyes to the endless possibility of the world, both natural and man-made.

Where are your favourite places to go in New York with kids?
My two favs are The American Museum of Natural History and The Lego Store! See the world and build your own world!

What did you want to be when you grew up?
When i grew up, I wanted to be a journalist. To go out and find stories and report them to the world. I guess, in a way i kind of do that!

If Agatha Cub were to dress a dinosaur for a trip to the moon, what would it look like?
This dinosaur would bring a friend and they would wear printed helmets. They would wear our printed button down and drop-crotch chinos for extra comfort.

16 Oct 2014