Munster Kids is a Sydney based clothing brand driven by music, art and street culture. Inspired by the urban legend of Mikey Munster, the devious side of any kid, the designs are hardwearing and comfy while at the same time retaining an element of fun...
First inspired by their son Jax and their shared love of fashion, Rich and Samantha started playing around with kidswear designs before launching Munster Kids back in 2005. It has gone from strength to strength and is now exported to 12 different countries across the globe.
With their 3 boys who truly embody the Mikey Munster spirit, Rich and Samantha are never short on ideas. Munster Kids mixes kid themes with adult styling, durability and comfort, creating clothing that will survive the test of even the toughest kids. Each collection is filled with street cred, so it was very exciting when in 2009 they expanded their range with the launch of Missie Munster.
Rich and Samantha lived in Vietnam for 2.5 years while they busied themselves building up Munster. They loved living abroad so much that they have already started dreaming of their next adventure... maybe Byron Bay, Bali, or even NY...
We asked the clever pair a few questions about what inspires them...
What do you love most about designing childrenswear?
It's fun! We don't take things too seriously, its all about the kids and their world. So we get inspired everyday and just let it flow from there. I love seeing our boys get excited about their clothes.
You draw a lot from music, art and street culture. What music track best fits with your new collection?
'Miles Away' by Years around the Sun.
What inspires you?
KIDS! They are so raw and inquisitive, they love to play, explore and have fun! The simple stuff. We are inspired by Nature, travel, NYC, surfing, skating & music. We love being somewhere we have never been before and exploring, we love an Adventure!
What was the best adventure you went on as a kid?
My parents took us on a trip to USA. We went to Disneyland, LA, Florida, San Francisco and Hawaii. My best friend that came with me got so sun burnt from surfing in Waikiki that she pretty much couldn't walk, so we had a helicopter ride over Maui. It was amazing! It was my first time overseas and it started my love affair with travel.
If you were a kid in Sydney, where is the first place you'd go?
The beach! We have some of the best beaches in the world.
If Munster was create the best monster mask ever, what would it look like?